Google, Yahoo and MSN.
What do you use when you search for information?
A vast majority of the internet users rely on Yahoo, MSN or Google to search for all types of information, from news to horoscopes, and from doctors to florists. The fundamental concept of search engines makes cost-effective online advertising, easily tailored to a specific target audience, possible. Yahoo, MSN and Google combined carry over 92% of all internet traffic.
Google alone is responsible for over 400 million queries per day and accounts for over 63% of all online searches performed worldwide.
At the time of economic difficulties internet is rapidly clearly the most efficient venue of business advertisement. Google’s report of revenues of $5.70 billion for the fourth quarter of 2009 (an increase of 18% compared to the fourth quarter of 2007) clearly reflects the tendency of more and more businesses to favour Google as their major advertising platform. Cheaper and significantly more effective than print and other media channels, internet is the advertising heaven during uncertain times.
Internet advertising, with our help, will destroy the proverbial: “I know that half of my advertising budget is wasted, but I’m not sure which half” – and will delivers you real, measurable results. Wisdek’s knowledge and experience will help your company to get the most out of every cent of your advertising budget.
Facts and Figures:
Online December 2008 Search Engine Share Rankings http://searchenginewatch.com/3632382
comScore Releases December 2008 U.S. Search Engine Rankings http://www.comscore.com/press/release.asp?press=2687
Interesting Facts:
BMW Search for Google Maps
BMW introduces access to Google Maps search capability within the vehicle on 2009 BMW Assist and Navigation system - equipped in 1st and 3rd Series. For the first time, subscribers to the optional BMW Assist Convenience Plan can access "BMW Search" to quickly find a desired business with just a key word, benefiting from the world’s most famous online search engine.
Google Latitude
Google has launched its much-anticipated location-tracking service, Latitude, and has set the world talking. Google Latitude uses the GPS hardware found in ‘smart phones’ (i.e. Google Android phones, BlackBerry, Windows Mobile handsets) to pinpoint the user’s location on the map and to make that information accessible to the user’s friends. Simple to use and simple to set up, Google Latitude is sure to bring not only the controversy, but millions of users to its ever-evolving Google Maps site.
Fun facts:
Pope and Google
http://www.telegraph.co.uk/news/worldnews/europe/vaticancityandholysee
/4283845/Pope-launches-YouTube-channel.html
The Prado in Google Earth
http://www.google.com/intl/en/landing/prado/
